YouTube has revealed some extremely interesting stats in a blog post; it also now has more than a billion users every month
In the last eight years, Google’s YouTube has become the most popular platform for people to share, upload and watch videos. Some of the top hundred global brands are now running campaigns on YouTube. Yesterday, YouTube crossed a new milestone. In a blog post, it announced that it now has more than a billion unique users every single month.
YouTube also revealed some interesting stats:
- Nearly one out of every two people on the Internet visits YouTub
- Our monthly viewership is the equivalent of roughly ten Super Bowl audience
- If YouTube were a country, we’d be the third largest in the world after China and India
- PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
This growth has primarily been powered by a generation that Google calls as Generation C. In the Google Agency blog post, Google said, “The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social - consuming content when and where they want. Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior.
Google said that on YouTube, this generation thrives on 4Cs:
• Connection - Gen C watches YouTube on all screens, constantly switching between devices
Creation - Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube
• Community - Gen C thrive on community, defining what’s popular on YouTube by sharing videos with friends and family
• Curation - Gen C is made up of expert curators who care about finding content that matters to them
The influence of Gen C is huge, as Google said that they collectively influence USD 500B of spending a year in the U.S. (U.S. Chamber of Commerce).
Google also partnered with Nielsen to understand how Gen C views YouTube across devices. “We found that that the amount of time Gen C spends watching YouTube on their smartphones is up 74 percent from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs. 67 percent of Gen C watch YouTube on two devices or more, compared to 53 percent of the general population,” Google said in the blog post.
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